Case Study 3

Family Business
Issue: Personal Attacks on Family
related to Business operations
Areas Affected: Image Search

In this case study, a family with diverse business interests became the target of personal attacks from an unknown entity resulting in many negative and slanderous images appearing in search results.

Starting Sentiment

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Current Sentiment

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Historical Total

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Panacea3 put together a comprehensive content population strategy that leveraged multiple websites and image hosting services to severely mitigate the negative results while also favorably positioning the family online like never before. Currently our client’s image results are 76% owned with only 4% negative results.

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