For this Case Study, Panacea3 was approached to help remedy a rampant case of malicious impersonation online. A senior executive had come under attack by an unknown party that had created a slanderous website impersonating our client.
When P3 began collecting data, our client only controlled 12% of their total search results. Through the creation of a personal web platform, including numerous social networks, and the dissemination of hundreds of pieces of relevant content, we decreased negative content by 10% and increased owned content by 40%.