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Small to Mid-Sized MGMT Services
Silver
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Content curation and management of social sites
3 social sites
Locate related social sites. Find, follow, and subscribe to key audience and content. Publish or update profile information, biographies, and custom URLs.
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Content population and updates
4 updates a month
Raise awareness and build relationships by posting related content, news, and events for targeted audiences on social networks. Share audience related content, news, and events.
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Platform reporting and interpretation
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Analyze and share the current state of web traffic and target audience locations. Compile media consumption trends and update impressions on social networks.
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Consultations and direct access to account manager
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Ongoing direct communication with consultant over the phone, email, skype, IM, or Google applications regarding objectives and troubleshooting.
Email only.
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Online reputation MGMT setup
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Prepare social media monitoring tools and create Google Alerts for related keywords and queries. Secure unclaimed profiles and URLs online. Manage privacy and notification settings.
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Online reputation audits
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Search for unsecured URLs, domain squatting, and assess sentiment.
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Customer relationship MGMT database
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Create a database of target audience members and their engagement across the online eco system.
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CRM mailing campaign with tracking/analytics
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Update targeted CRM database members on news and events with email notifications via email marketing platform. Notifications are tracked with analysis tools like Google Analytics and show the number of email opens and clickthroughs.
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Comprehensive keyword and competitor analysis
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Search and analyze queries and keywords to provide competitive analysis.
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Organic search/strategic SEO improvement efforts
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Optimize areas in need of improvement regarding profile information and link infrastructure. Look for content titles, descriptions, and tags in need of streamlining. Find related topics to enhance search results and traffic.
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Custom content strategy
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Create a language protocol for sharing related content to the target audience. Formulate a release schedule for content population ensuring highest possible impressions.
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Securities and administration manual
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Streamline all access logins in one easy to access and interpret web platform user manual.
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Digital recon and intel
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Research and curate relevant specific topics, events, or entities related to company initiatives.
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Secure direct communication tools
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Secure and prepare communication tools like skype, IM, and Google Voice, chat, call forwarding.
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Introductory communications - direct messaging
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Research key influencers in CRM database. Find related interests and personalize their experience by sparking one-on-one discussion.
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Follow-up communications with contacts
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Continue building relationships through one-on-one discussions. Focus on connecting key influencers of CRM database with similar events and topics.